Toyota’s electrified vehicle lineup includes a range of unique powertrains, giving customers the power of choice for reducing carbon emissions. A clear, consistent structure for what we call them and how we represent them ensures all powertrain communications are comprehensive and easy to understand.
Hybrids run on a combination of gas and a battery-powered electric motor(s) that uses the vehicle’s braking energy and combustion engine to recharge the battery, rather than charging from being plugged in. This allows for better mpg compared to the gas-only Toyotas you already know and love.
Plug-in Hybrids can run farther than Hybrids on electric power alone, thanks to their larger battery pack. For all-electric power, plug-in to charge the battery. When the charge is used up, Plug-in Hybrids carry on like regular Hybrids.
Purely electric, these vehicles use battery-powered electric motors, for smooth and almost instantaneous torque. They use the same regenerative-charging technology as Hybrids when being driven, but source the rest of their power when you plug them in and charge them up, rather than from a combustion engine.
Fuel Cell Electric Vehicles don’t use a battery to charge. Instead, they run entirely on electric power generated by combining stored hydrogen with oxygen from the outside air. They refuel with hydrogen instead of gas for zero emissions.
Consistency and clarity are key when educating customers about our powertrains. Using the same nomenclature every time boosts familiarity with our lineup and makes the choice easier for customers. See below for the names and order you should always use whenever you’re referring to the four powertrains.
Four unique icons are available for download to showcase each powertrain. Pair icons with the nomenclature text using the guidelines below. Premade lockups are available in the downloads section. These lockups have been created using best practices to ensure consistency.
The illustrative graphics are distinct from the powertrain icons and are only used in specific applications. While they share a similar visual style, they are only for use at a larger scale in places where the Toyota brand is already established, such as in an environment or event space.
