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Typography
Typography

Clear and legible, yet still expressive and exciting, our typography captures Toyota’s essence in every word. When it’s used consistently, brand recognition becomes effortless.

 
 
 
A collage of color blocks in red, black and white filled with different letters, sizes and weights of Toyota Type.
 
 
 
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Toyota Type
Toyota Type

On a small screen or big billboard, in bold headlines or the fine print, our custom font is designed to be legible, human and approachable.

 
 
 
A man’s hands hover over proofs of different Toyota Type font weights.
 
 
 
Font Weights

Welcome to our font family. Book, Semibold and Bold are our primary font weights, but the full suite may be leveraged for specific use cases.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Creative Expression
Creative Expression

Toyota Type can bring messaging to life in many ways across our broad array of vehicles, products and services. Here are some tips for using our font’s versatility to give the right feel to your project.

 
 
 
Make It Exciting
 
 
 
An out-of-home billboard shows a Sequoia off-roading through a creek. The large headline is in all caps reading “RUGGED GOOD LOOKS.”
 
 
 
Bold Statements

Our Bold font weight has an active, eye-catching feel in headlines. Leverage all caps, scale, spacing and layouts to create exciting, impactful compositions.

 
 
 
An out-of-home billboard on the side of a building shows a Toyota Tundra kicking up dust. The headline is in all-caps reading “BUILT TO GO BIG,” with “GO BIG” in a larger, bolder font weight.
 
 
 
Maximum Impact

The heaviest font weight is Toyota Type Black. It adds strength and durability and works well for vehicles with a big presence.

 
 
 
Make It Approachable
 
 
 
 
 
 
A Lighter Touch

Light font weight adds modern refinement and sophistication to messages for a sleek, elegant feel.

 
 
 
 
 
 
Keeping It Playful

Semibold weights in sentence case can be used as secondary treatments to convey warmth and approachability while also creating a compelling layout.

 
 
 
Make It Functional
 
 
 
A Toyota magazine ad with various different types of copy blocks and headlines.
 
 
 
Create a Hierarchy

Using multiple font weights together creates a clear hierarchy that still feels clean and approachable. In subheads, body copy or fine print, Book weight remains easy to read at any scale. Regular weight ensures legibility when used over an image.

 
 
 
A hand holds an iPhone open to the Toyota RAV4 XLE price-build page.
 
 
 
Made for All Devices

Crisp and technical, our font stays legible even in small details such as numbers, buttons and supporting information.

 
 
 
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Typesetting
Typesetting

Ready, set, type. Ensure legibility and consistency by following these best practices.

 
 
 
Uppercase Headline
 
 
 
"UPPERCASE HEADLINE” typography example showing proper typesetting.
 
 
 
 
 
 

Weight

Bold or Semibold preferred.

 
 
 

Leading

90% leading/line-height for print and digital.

 
 
 

Kerning

Optical kerning with manual adjustments as needed. Use 0-pixel letter spacing for digital.

 
 
 

Alignment

Flush left, centered or staggered. Never flush right.

 
 
 

Word Count

Only use uppercase for headlines with 7 or fewer words.

 
 
 
Sentence Case Headlines
 
 
 
“Sentence-case headline.” typography example showing proper typesetting.
 
 
 
 
 
 

Weight

Semibold preferred.

 
 
 

Leading

110% leading for print. 90% line-height for digital.

 
 
 

Kerning

Optical kerning with manual adjustments as needed. Use 0-pixel letter spacing for digital.

 
 
 

Alignment

Flush left, centered or staggered. Never flush right.

 
 
 
Subheads
 
 
 
Subhead typography example showing proper typesetting.
 
 
 
 
 
 

Weight

Semibold only.

 
 
 

Leading

110% leading for print. 90% line-height for digital.

 
 
 

Kerning

Optical kerning with manual adjustments as needed. Use 0-pixel letter spacing for digital.

 
 
 

Alignment

Flush left or centered. Never flush right.

 
 
 
Body Text
 
 
 
Body-text typography example showing proper typesetting.
 
 
 
 
 
 

Weight

Book for text 10 points or larger on light backgrounds. Regular for text 10 points or smaller when reversed on dark backgrounds.

 
 
 

Leading

145% leading/line-height for print and digital.

 
 
 

Alignment

Flush left or centered. Never flush right.

 
 
 
Legal Text
 
 
 
Legal-text typography example showing proper typesetting.
 
 
 
 
 
 

Weight

Book for text 6 points or larger on light backgrounds. Regular for text 6 points or smaller reversed out of dark backgrounds.

 
 
 

Leading

145% leading/line-height for print and digital.

 
 
 

Alignment

Flush left or centered. Never flush right.

 
 
 
Other Typesetting Cases

Beyond the basic typesetting practices above, there are a few instances that have additional styling considerations.

 
 
 
Numbers
 
 
 
Headline example reading "STARTING JULY 4th” with all text in the same font weight.
For numbers used within a headline, use the same font weight as the headline.
 
 
 
Headline example with “1.9%” in a large, bold font. To the left is “APR” in a smaller font and beneath “APR” is “View offer” in a small, lightweight font.
For numbers separate from a headline, varied scale and font weights may be leveraged to create a clear hierarchy. Align the baseline of the last line of support text with the number baseline.
 
 
 
Supers
 
 
 
Super example with small subhead and large headline.
When working with a limited amount of screen time, prioritizing key messaging is crucial. Supers may leverage scale to make sure the most important takeaways are impossible to miss.
 
 
 
Super example with a stacked column of text and numbers in different font sizes.
This configuration from the Animated Supers toolkit uses structured, full-justified type to organize the information in an elegant and sophisticated way.
 
 
 
Headlines With Punctuation
 
 
 
Example of a left-aligned headline in quotes with a question mark. There is a line to the left of the headline that separates the left quotation mark from the headline.
When left-aligning headlines, use hanging quotes. Essentially, align the text to the left side and add the left quotation mark separately.
 
 
 
Example of a center-aligned headline in quotes with a period. Three lines divide the text showing center alignment with the left quotation mark separated out.
When center-aligning headlines, exclude quotes and periods from the alignment. All other punctuation should be included in the center alignment.
 
 
 
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Watchouts
Watchouts

Keep things on-brand by steering clear of these mistakes.

 
 
 
Headline in a handwritten font showing incorrect usage.
 
 
 

Don’t use fonts other than Toyota Type.

 
 
 
Example ad with various type elements all the same size, showing incorrect usage.
 
 
 

Don’t use typography of the same scale in the same location.

 
 
 
Example headline with drop shadow showing incorrect usage.
 
 
 

Don't add text effects like drop shadows. Use font color, background or layout to provide emphasis or contrast.

 
 
 
9-word headline in all caps showing incorrect usage.
 
 
 

Don’t use uppercase for headlines with more than 7 words.

 
 
 
 
 
 
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Resources
Resources
 
 
 
Toyota Type

Get a .zip file with all the Toyota Type font weights.

Go to Download
 
 
 
Animated Supers

Get started with pre-made templates and learn more about adding motion to typography.

View Guidelines
 
 
 
FAQs
 
 
 
Asset Files

Standard Toolkit

  • This toolkit is for basic computer and design software and works on both Windows and/or OSX Mac operating systems.
    • TTF works best with all Microsoft Office programs.
    • OTF has additional features for design programs like Adobe Illustrator and Adobe InDesign. It also has basic functionality in Microsoft Office programs, but is not ideal for Powerpoint.

Website Toolkit

  • This toolkit should be used for website design and delivery.
    • WOFF/WOFF2 is the universal format for all website use.

Download the Standard Toolkit and use either .TTF or .OTF file format. See the question above for more information on this toolkit.

Yes. Toyota Type accommodates 237 languages. The special characters are automatically included when you install the font.

 
 
 
Usage

No. There is no charge as Toyota owns the Toyota Type font and has unlimited usage rights.

Yes. It was created for use by anyone that creates work on behalf of the Toyota brand.

Yes. Toyota Type is available for global use and has been adopted by other markets.

Yes. It is already being used globally in console software.

 
 
 
Typesetting Software

To set leading as a percentage, select your desired text layer and navigate to the “Character” panel. Ensure the leading is set to "Auto" and not a manual point value.

Next, navigate to the “Paragraph” panel and select "Justification" from the top-right menu. Here you can set the Auto Leading to the desired percentage as outlined in the Typesetting guidance for each type style.

Use the optical kerning setting for both uppercase and sentence-case headlines. Adjusting the kerning manually may be necessary to ensure visual consistency between the letterforms. For digital, use 0 pixel letter spacing. Optical kerning is located in the “Character” panel in Adobe InDesign, Photoshop and Illustrator programs.

Use the “Paragraph” panel in Adobe InDesign and Illustrator programs to set the space-after adjustments manually. Adjust “space after paragraph” to at least one half the type size of the subhead preceding.

 
 
 
Let’s Go Places


If typesetting, follow the best practices for headlines above. Do not include a period. “Let’s Go Places” can also be stacked as two or three lines.

Only use it at the end of body text if the copy captures the essence of Let’s Go Places. It should be typeset in title case and Semibold italic, in the same type size and color as the body copy. Separate it by one space after the last sentence and include a period.

No. “Let’s Go Places” should only be used as a headline, at the end of body text or as a logo.

 
 
 
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