Our Sonic Signature is a short, emblematic 3-note musical phrase used at the end of all video and audio communications. It's like the audio version of a handwritten signature, an instantly recognizable way to express Toyota's brand.
The three notes that make up our Signature can come to life in two main ways: as a vocal “Oh-Oh-Ah” or through instruments alone.
In order to build recognition and familiarity, the Signature should be used at the end of the following types of communications.
In broadcast spots, the Signature is timed to coincide with the 3-second end tag.
Use in the last 0:03 of 0:15 videos—regardless of whether or not there’s an end card. Don’t use in 0:06 videos.
Use in the last 3 seconds of digital audio and traditional radio spots.
Always incorporate a Signature in your material. You can use a Signature from the library or create a custom Signature. The goal is to use a Signature that blends well with your project, matching the spirit and tempo of the score, while augmenting all the other brand elements.
Look for a Signature in the same key as the score you are using. If the song is in the key of C, the Signature should also be in the key of C.
Make sure it matches the tempo of the score. This can be accomplished with a half-time or double-time tempo.
Choose a Signature with a similar instrumentation as the score so it blends into the song.
