Our Sonic Identity System uses recognizable sound to connect people with our brand. These audio expressions work across various touchpoints and evoke an emotional response that creates stronger brand familiarity.
Culturally, emotionally and musically flexible, our system will continue to evolve to include more elements.
Inspired by the Name
The audio equivalent of a visual logo, our 3-note Signature mimics the phonetic elements of the word Toyota, "Oh-Oh-Ah."
Expresses the Brand
When people hear our sound, it creates a positive brand association and evokes our brand sensibilities.
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Our system includes a short 3-note Signature, as well as Watermark Music with the Signature woven in. Learn more about when, where and how to use them.
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