1. Overview
  2. Visual
  3. Dynamic
  4. Sonic
Get Started
Get Started
Signature
Watermark
 
 
 
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Sonic
Sonic
 
 
 
Two friends in front and three friends in the back seats are all smiling at one another as they put on their seatbelts.
 
 
 

Our Sonic Identity System uses recognizable sound to connect people with our brand. These audio expressions work across various touchpoints and evoke an emotional response that creates stronger brand familiarity.

 
 
 
All of Toyota’s vehicles are lined up together in three different rows against a sunset background.
 
 
 
Endlessly Flexible

Culturally, emotionally and musically flexible, our system will continue to evolve to include more elements.

 
 
 
 
 
 
Inspired by the Name

The audio equivalent of a visual logo, our 3-note Signature mimics the phonetic elements of the word Toyota, "Oh-Oh-Ah."

 
 
 
A girl is sitting in a vehicle seat with her headphones plugged in, smiling down at her phone.
 
 
 
Expresses the Brand

When people hear our sound, it creates a positive brand association and evokes our brand sensibilities.

 
 
 
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Explore Sonic
Explore Sonic

Our system includes a short 3-note Signature, as well as Watermark Music with the Signature woven in. Learn more about when, where and how to use them.

 
 
 
A graphic of musical notes against a red background.
Signature
 
 
 
An illustrated graphic of music players with album covers and song names.
Watermark
 
 
 
 
 
 
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Sonic Options
Sonic Options

There are different ways to leverage our Sonic system. We have existing Toyota assets available for use, or you can create new ones. See which option is the right fit for your project.

 
 
 
Use an Existing Toyota Asset
 
 
 
  • Library assets are free to use for all tiers.
  • Both Signatures and Watermarks are available, with more being added as the library grows.
  • Please follow current guidelines for use and implementation.
  • If you use a track, please submit the existing asset form below.

Learn More

Browse Signature Browse Watermarks Download Existing Asset Form
  • Library assets are free to use for all tiers; however, there may be a cost implication for customizing assets.
  • If a Signature or Watermark in the library needs to be altered to fit with your music, you can work with a music partner to customize the assets.
  • If you do not have a music partner identified, or would like some further support, email us at brand@toyota.com, and we'll send you some recommendations.
  • Please follow current guidelines for use and implementation.
  • If you use a track in your project, please submit the existing asset form below.

Learn More

Learn to Use the Signature Learn to Use Watermark Music Download Existing Asset Form
 
 
 
Create a New Asset
 
 
 
  • Create your own Signature or Watermark for your project using the guidelines provided.
  • Submit the New Asset Form and let us know about the new assets you created and how you used them.

Learn More

How to Create a New Signature How to Create a New Watermark Download Net-New Asset Form
  • Leverage an existing music partner to create your own Signature or Watermark, following the guidelines.
  • If you do not have a music partner identified, or would like further support, email us at brand@toyota.com, and we'll send you some recommendations.
  • Submit the New Asset Form and let us know about the new assets you created and how you used them.

Learn More

How to Create a New Signature How to Create a New Watermark Download Net-New Asset Form
 
 
 
Need to contact the Brand Team for more help?
Email us at brand@toyota.com