Welcome, and thank you for being someone who helps bring the Toyota brand to life for the millions of people who drive a Toyota. Everyone plays a part, and this website will help you do that with information, guidelines and tools so you can better understand how we all work together to make everything we do Unmistakably Toyota.
It all becomes clear when you know what you believe in and what you want to accomplish. It’s about people connecting with people.
Our brand is the thing that should move people. Through branding we want to excite them and make life feel bigger and full of possibilities.
We connect with people through emotional, iconic and consistent marketing. These guidelines show you how it’s done.
Logos have moved to the Toyota Brand Hub, and our entire library of brand assets will be added throughout the rest of the year. Want a taste? Download our Toyota Brand Starter Kit for our most essential assets.