Woman plugging in her prius in her garage.
Man in a yellow jacket smiles at the camera.
Couple biking next to a blue Toyota truck with mountains in the background.

Unmistakably Toyota

We're on a mission.
And you're a part of it.
One Brand. One Voice. Millions of Smiles.

Welcome, and thank you for being someone who helps bring the Toyota brand to life for the millions of people who drive a Toyota. Everyone plays a part, and this website will help you do that with information, guidelines and tools so you can better understand how we all work together to make everything we do Unmistakably Toyota.

A couple smiles at each other inside a vehicle with red seats and a moonroof.
We are People Powered

It all becomes clear when you know what you believe in and what you want to accomplish. It’s about people connecting with people.

It's way, way more than cars.

Our brand is the thing that should move people. Through branding we want to excite them and make life feel bigger and full of possibilities.

In a snowy mountain landscape, a woman wears a winter jacket and ski mask. She has ski gear and smiles at a girl in the foreground. In the background, a man walks towards a red Toyota truck
Displayed on a white backdrop, a collage of iPhones, iPads, a computer monitor and a magazine all feature images of different Toyota ads.
Understanding Unmistakable.

We connect with people through emotional, iconic and consistent marketing. These guidelines show you how it’s done.

Download brand assets here.

Get started with our library of core brand assets. From logos to fonts, to sonic signatures and new icons, you'll find everything you need for your project.

There are three images from top to bottom. At the top is a white image with the Toyota logo center stage. Right beneath it, center right, is an image with a black background with words in white. From top to bottom, it reads, Toyota Type, Book, Regular, Semibold, and Bold. Bottom left image is a red background with words in white. From top to bottom, it reads, Colors, Toyota Red, PMS 186C, CMYK OO 100 90 00, RGB 235 10 30, HEX EBOA1E.
Going Places with Vail Resorts

This summer, our new Vail Resorts campaign launched across the country and inspired Toyota drivers to answer the call to adventure. Using bold headlines and vibrant imagery, this campaign reflects the spirit of the brand by embracing the wonderful of every day.