1. Overview
  2. Visual
  3. Dynamic
  4. Sonic
Get Started
Get Started
Logos
Typography
Brand Colors
Photography
Color Profile
Iconography
Layout
 
 
 
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Visual
Visual
 
 
 
A hand flips through a Toyota Brand Handbook with pages about typography, layout and photography.
A computer sits on a desk next to a white coffee mug and a cactus plant. The computer screen displays a Toyota vehicle landing page.
A bus sign displayed in a neighborhood features an image of a vehicle and man overlooking the city. The headline reads “Get out there.”
A brochure on a white backdrop. The brochure has imagery, the Toyota logo and copy with the headline “ Let’s Go Places.”
 
 
 

Our Visual Identity System (VIS) unifies the brand while also celebrating the unique aspects of our products and services. Whether you’re new to the brand or seeking inspiration, learn how to use our core visual elements with confidence.

 
 
 
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Explore Visual
Explore Visual
 
 
 
An image of the Toyota logo, Tacoma logo, Let’s Go Places logo and ToyotaCare logo.
Logos
 
 
 
A list of typography font weights reading “Light, Book, Regular, Semibold, Bold, Black.”
Typography
 
 
 
Vertical stripes of the Toyota brand colors red, white, gray and black.
Brand Colors
 
 
 
A photograph of a woman dressed in a sweater and orange pants charging her electric vehicle.
Photography
 
 
 
A line divides an image of a woman getting out of a vehicle in front of a colorful yellow building. On one side of the line the colors are muted; on the other side, they are warm and saturated.
Color Profile
 
 
 
A vehicle icon with a pointer icon above the windshield.
Iconography
 
 
 
A book is opened to a page with a gridded layout template.
Layout