The Beyond Zero Identity System is developed specifically for work that communicates our Beyond Zero vision and showcases our electrified lineup. Learn more about what our vision is, how to communicate it, and get essential guidance for using all Beyond Zero assets.
Bring the energy of our brand to life with logo lockup options and guidelines designed specifically for sponsorship signage. For more general logo guidance, head over to Sponsorship Logos in our core brand guidelines.
Get lockup options and guidance that will help you optimize your dealership logo for maximum impact and leverage the strength of our iconic brand.
From its humble beginnings to present day, GR: Born from Racing tells the story of passion, grit, and tireless pursuit of ever-better that fuels Gazoo Racing. Created for Toyota teams, business partners, and key stakeholders, it immerses readers in GR’s culture, mindset, and cars while also offering a high-level guide to its brand tools. Designed for ongoing updates, it remains a living resource.
