1. Overview
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Get Started
Get Started
 
 
 
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Extensions
Extensions
 
 
 
Toyota billboard with a Beyond Zero ad showing a blue Toyota electrified vehicle, the Beyond Zero logo and the headline “Electrify Your Ride.”
A lit up sign on a building showing the Beyond Zero logo and gradient.
Two brochures on a white marble background both displaying Beyond Zero ads and information.
 
 
 

In addition to our core brand identity, Toyota has preapproved initiatives that require separate guidelines and assets due to unique needs. If you’re creating materials for a specific brand extension, explore the guides below for more details.

 
 
 
 
 
 
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Beyond Zero
Beyond Zero

The Beyond Zero Identity System is developed specifically for work that communicates our Beyond Zero vision and showcases our electrified lineup. Learn more about what our vision is, how to communicate it, and get essential guidance for using all Beyond Zero assets.

 
 
 

Please note, these guidelines are only available to registered users and require log-in.

 
 
 
A man plugging into an electric charging station.
About Beyond Zero
 
 
 
A framed Beyond Zero ad showing the headline “Go Above and Beyond” with body text, and at the bottom the Beyond Zero logo with the disclaimer.
Messaging
 
 
 
Beyond Zero logo example.
Logo
 
 
 
Blue gradient with a list of Toyota Type font weight. Book weight is highlighted.
Typography
 
 
 
Striped color blocks with big blocks of the dark blue and light blue gradients and smaller blocks of blue and Toyota red.
Colors
 
 
 
An image of a city scene with a couple walking towards a parked electrified vehicle.
Photography
 
 
 
Beyond Zero illustrated graphics representing the four powertrains with the corresponding name of each in Medium Blue text below.
Powertrains
 
 
 
Beyond Zero end tag example.
End Tag
 
 
 
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Sponsorships
Sponsorships

Bring the energy of our brand to life with logo lockup options and guidelines designed specifically for sponsorship signage. For more general logo guidance, head over to Sponsorship Logos in our core brand guidelines.

 
 
 

Please note, these guidelines are only available to registered users and require log in.

 
 
 
Image of a venue building with a horizontal sponsorship lockup example above the door that reads “Toyota Center”
Signage
 
 
 
 
 
 
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Dealerships
Dealerships

Get lockup options and guidance that will help you optimize your dealership logo for maximum impact and leverage the strength of our iconic brand.

 
 
 

Please note, these guidelines are only available to registered users and require log in.

 
 
 
Co-brand dealer logo example
Dealer Logo
 
 
 
 
 
 
Check Back for Future Extensions

Additional guides will be added here as they become available.