We offer a variety of Lockup Templates that accommodate a range of dealership name lengths, hierarchies and styles. These templates are grouped together based on where "Toyota" falls within the name.

Every dealer has a unique name with varying character counts and structure. Browse a variety of typeset lockup templates to find a typeset logo that works for you. For simplicity, all examples shown are horizontal logos in title case, but logos may also be vertical or use all caps.

We have a variety of lockup templates that can be used as a starting point for your design. They use a placeholder display font that you can replace with your own typeface. Scale, alignment and placement can shift slightly to accommodate accent graphics, if desired. For simplicity, all examples shown are horizontal logos in title case, but logos may also be vertical or use all caps.

We recommend having the word “Toyota,” the staging platform and the emblem only appear once in your logo. The lockups have removed the word “Toyota” from the logo so it can be included within your name without repetition.

Toyota Type is custom-built for our brand. It is always the preferred font for representing Toyota in text. Consider treating the word “Toyota” in Toyota Type Semibold, preferably in the color black. If you are using a display font for other words in your logo, the display font should have its own distinct look and feel. Avoid other sans-serif fonts that could be mistaken for Toyota Type.

If you are using red in your logo, always make sure it is the correct Toyota Red (#EB0A1E) and don’t use any reds that aren’t Toyota Red. Visit our Brand Colors Guidelines to ensure you are using the correct Toyota Red values for both digital and print executions.

For text colors in your logo, we recommend the word “Toyota” appears in black. Other words may use Toyota Red. Unique accent graphics ideally use additional colors sparingly.

The staging platform should be the most prominent graphic element in the logo. We recommend simplifying unique graphics so they are an accent and do not overpower or compete with the staging platform. Scaling back graphics is a recommendation, but not mandatory.

When pairing your dealer logo with other Toyota logos in an application, make sure the staging platform and emblem only appear once to avoid redundancies.

You may opt to typeset the sub-brand or vehicle name instead of using their respective staging platform logos. As an alternative solution, sub-brands, vehicle names or “Toyota” may be included as part of the headline instead.

Note that you may not remove the staging platform from the Toyota logo. In this case, remove the staging platform from your dealer logo.

Only horizontal logos may be used in the main navigation. Your dealer name may be treated in black or white to accommodate light or dark backgrounds. If using over a photo, prioritize legibility and ensure there is sufficient contrast between the logo and background. Single-color logos are not permitted for websites.

Minimum clear space is 50% of the staging platform height, or 2X. Determine “X” by dividing the staging platform into a 4x4 grid. The clear space should scale with the logo.