Watermarking music is a way of weaving the Sonic Signature into a larger body of music, enhancing brand familiarity. This technique allows us the flexibility to connect people to the brand through different genres.
The possibilities for Watermark Music are endless, but here are the main types of music you can create or find in our library.
In order to build recognition and familiarity, the Signature should be used at the end of the following types of communications.
Ownable Music
We create ownable Toyota music that sounds like the brand and can represent a wide array of audiences, products and services.
Emotional Connection
It’s no secret that music tugs at the heartstrings. Our Watermarks effortlessly complement the visuals of any story with a sound that’s instantly recognizable.
Heightens Engagement
Provides a way to serve up the 3-note Signature at the height of engagement, amplifying brand recognition and recall.
It can be used in multiple ways across the brand. Below are potential use cases, but these descriptions should not limit where and when to implement it.
Similar to the Signature, it can be used to score Broadcast, Non-Linear and Radio.
Adds excitement and engagement to vehicle reveals.
Amps up the experience in sponsorships, activations, auto shows, events and award ceremonies.
Use as walk-on music or for presentation support.
Watermark Music is intended to support creativity, so let the story guide you.
Tracks are available in 15-second, 30-second or 60-second lengths.
Filter for genre and mood to find the right feeling for your story.
Look for a BPM to match the pace you need for your score.
