Toyota teams up with some of the most exciting and inspiring partners, giving us opportunities to showcase our brand in venues across the country. Here’s how you can bring the energy of our brand to life across all sponsorship signage executions.
There are two lockup options for sponsored spaces. They pair the Toyota logo with the space/venue name in either Toyota Type (preferred) or a unique venue font.
For lockups that require the inclusion of other partner logos, please see our Co-Branding Guidelines.
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There may be instances where the sponsorship dictates the use of a display font. We recommend only using the venue font if it is distinctly different than Toyota Type. Avoid using other sans-serif fonts that may be mistaken for Toyota Type unless multiple spaces within the venue use the same font.
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Ensure logo legibility and consistency by following these best practices. For other typesetting applications, reference our Typography Guidelines.
There are some situations where the preferred lockup may not be suitable. In these unique cases, some flexibility is permitted to ensure optimal legibility for the Toyota brand.
