For guidance on how to use an asset, you can check out the Guidelines page for the type of asset, sorted by category. Guidelines will include different use-case scenarios, examples of asset use and more. If you can’t find an answer to your question, please send us a question in the Contact Form below. 

Select “Downloads” in the top navigation then enter the name of your desired asset into the search bar. You can also use the ‘asset category dropdown’ along the left-hand side to browse by category. Once you locate your asset, click on the download arrow icon and it will download the file directly from your browser.

VIS is a resource with information and guidance on the various design elements that make up our visual identity.

The Toyota Brand Hub is a destination to drive purpose, alignment and brand excitement for everyone affiliated with Toyota. It is an ever-evolving resource that includes guidelines and assets, but also provides content for a broad range of questions, such as...

• What is Toyota’s brand all about?
• Are Toyota’s values and brand culture a good fit for my career?
• I’m new at Toyota, how can I get up to speed? 
• I’m a marketing partner and want to make sure what I’m doing is aligned with Toyota’s brand, from the big picture to the small details.   

If your question is about Toyota’s brand and not a particular asset, make sure to check out the “Who We Are” and “Our Brand” pages for overarching information about the brand, such as our values, principles, brand story and sensibility.

Also, we will be adding more comprehensive guidelines in future updates that might be able to help.

In the meantime, send us an email using the Contact Form below.

No problem, we can help get you logged in again.  Please contact the Service Desk at (866) 338-2509 or send an email to adplanner@toyota.com.

To reset your password, please contact the Service Desk at (866) 338-2509 or send an email to adplanner@toyota.com.

In order to download assets, you’ll have to log in to the Toyota Brand Hub. If you’re a Toyota employee or partner, you can create an account with your existing email address by registering here.

In order to download assets, you’ll have to log in to the Toyota Brand Hub. If you’re a Toyota employee or partner, you can create an account with your existing email address by registering here.

For guidance on how to use an asset, you can check out the Guidelines page for the type of asset, sorted by category. Guidelines will include different use-case scenarios, examples of asset use and more.

If you can’t find an answer to your question, please ask us using the Contact Form at the bottom of the page.

Different file types such as SVG, JPG and MP4 exist for distinct use cases such as digital design, print design or film. Most assets will be formed in the most common file type for the use case. If you need a specific file type that does not exist, please submit your request through the Contact Form at the bottom of the page.

Locate your specific asset within the Downloads section. Select the asset to view details. Within the details, you’ll see a “last updated” date.

If you’ve previously downloaded an asset, you can quickly access it in “Previous Downloads” from the Account section in the top navigation. You’ll see a notification on the asset if an update is available. You’ll also be notified in the notification sections when an asset is updated.  

The Toyota Brand Hub will soon be your go-to site for all foundational Toyota brand elements such as logos, typography, end tags, taglines and more. Specific campaign and vehicle assets will continue to be accessed through AdPlanner.

In June 2022, brand and vehicle logos, type and end tag assets will be moving to the Toyota Brand Hub from AdPlanner. They will no longer be available on AdPlanner once they move. Specific campaign and vehicle assets will continue to be accessed through AdPlanner.

The Toyota Brand Hub will be the new location to download brand and vehicle logos, end tags, type and other foundational brand assets. After moving here, they will no longer be found on AdPlanner, however campaign and current Model Year assets will continue to live on AdPlanner.

For campaign specific assets, head on over to AdPlanner.

For current Model Year assets, head on over to AdPlanner.