The Beyond Zero logo has been translated into an end tag format for dynamic campaigns. Like all Beyond Zero elements, it is only for use in spots about the Beyond Zero vision or our electrified lineup.
The Beyond Zero end tag is available in four versions, each with or without a URL. When you download the end tag toolkit, it will include all versions made for Flame or Premiere. Each version is designed to meet the needs of different spots.
-
Full-Screen :03
Use it for Broadcast spots - :30, :60 or :90 seconds.
-
Half-Screen :03
Use it for Retail spots - :10, :15 and :30 seconds. Use this version when tagging TDA/Dealer information.
-
Full-Screen :01
Use it for Social and Digital - :06, :10 or :15 seconds. Due to the short length, do not add any additional information.
-
Letterbox
We also have a letterbox version available for full-screen :03 and :01 only.
Broadcast spots using a :03 end tag should add a Beyond Zero disclaimer during the spot and sign-off using the following sequence.
Disclaimer
Include the Beyond Zero disclaimer over picture earlier in the spot. Place in close proximity to the logo when applicable.
Main Spot Resolves
Let story-related visuals, supers and graphics resolve before starting the branding sequence.
Insert One Clear Frame
After any supers have fully faded out, include one frame without graphics or logos before introducing the end tag.
Cross Dissolve to End Tag
Make sure the last frame works with the end tag for a smooth transition.
End Tag With Signature
The end tag animation plays, synced with the Sonic Signature and full “Toyota – Oh-Oh-Ah – Let’s Go Places” audio sequence.
End Tag with URL
Please include the toyota.com/beyondzero URL, unless otherwise instructed by your legal counsel.
