This logo leverages the impact of the Toyota staging platform and emblem, while using a unique blue gradient and type style to represent something familiar yet new.

The logo is available in horizontal and vertical configurations to fit any Beyond Zero communication.

The full-color gradient logo has two variations for use with light and dark backgrounds. Single-color variations in black and white are also available when necessary.

Minimum clear space is 50% of the staging platform height, or 2X. Determine “X” by dividing the staging platform into a 4x4 grid.

The clear space should scale with the logo. Minimum margin size is also 2X, which you can learn more about in our Layout Guidelines.

The Beyond Zero logo uses larger minimum size heights than the Toyota logo to accommodate for the lighter font weight. We encourage using a logo height larger than the listed minimum to enhance legibility.

The Beyond Zero logo requires supportive messaging to ensure education is provided on the Beyond Zero vision. Please reference the Messaging Guidelines for more information about disclaimers.

Due to the nature of the gradient staging platform and book weight type, scale and backgrounds should be carefully considered to optimize contrast and impact across all color variations. Take advantage of negative space and retouching to achieve a suitable background.

Do not alter or add to the logo lockup in any way. Do not create new logo variations outside of the provided suite of assets.

The Beyond Zero logo should always be used on its own and never in combination with any other staging platform logo.

For Keynote or Powerpoint, make sure to use PNG logos for best results.