Embrace the wonderful of every day.
 
 
 
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THE CREATIVE LENS

What makes a Toyota story a “Toyota” story? It all starts with the Creative Lens, a tool specifically crafted to bring out the power of storytelling in all our creative executions. Get a behind-the-scenes look into what the Creative Lens is all about and how you can use it to create unmistakable new stories.

 
 
 
Seeing life though the Creative Lens
 
 
 
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CONCEPTING CAMPAIGNS

 
 
 
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SHOOTING IMAGERY

 
 
 
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DESIGNING PRINT ADS

 
 
 
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CREATING SOCIAL MEDIA

 
 
 
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WRITING HEADLINES

 
 
 
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DEVELOPING ACTIVATIONS